• Dave Lindahl, CEO, RE Mentor

    I have used Bob Norton as a CEO coach and consultant to implement his AirTight Management systems. Bob is one of the few people nationally I found who actually has "Been there and done that," growing multiple companies to over $100M in sales. In just six weeks, we were able to implement the first three systems of AirTight Management. They have moved our company to a new level of professionalism that will allow us to continue our rapid growth and succeed at a whole new level.

  • Craig Brenner, CEO, NEDS

    I was skeptical regarding the value I might get from attending. I went and was extremely happy with the higher-level strategy information and its application to my business. Following my "2nd" time attending, I became a coaching client too. I gained insights, perspectives and a ton of value. I recommend it highly and with confidence.

  • Paul T., CEO, iFive Alliances

    What I like the most is that it is real. There is no fluff. One example is using Competitive Landscape Maps. You explain the purpose and process of using the tools, and then you apply it, and people learn real things about their business.

  • John Edmond, President, Angel Data Networks

    I thought this seminar was appropriate for any senior-level executive who wants to get on the same page strategically with their team and boost their business. I feel I greatly underpaid for the value delivered.


 Gordon McWilliams

AirTight Network Consultant, System #2 - Dashboards
Specialty: Sales and Market Processes

With 25 years of experience at Apple, Dell and as an entrepreneur, Gordon McWilliam is passionate about sharing his knowledge and experience with others.

Gordon’s results-oriented style helped to fuel record growth at both Apple and Dell Computer by setting aggressive strategies and objectives and leading teams of managers to achieve significant growth in revenue and profitability.  His expertise in the training, management and administration of medium to large domestic and global marketing and sales teams make him a valuable asset.

Gordon has founded and grown two highly successful businesses of his own. Both businesses were built from the ground up and give Gordon invaluable insight into the requirements necessary to sustain and grow a business. Gordon’s corporate and entrepreneurial background in marketing, sales, operations and day to day management gives him the unique ability to bring his knowledge and innovation to a broad spectrum of businesses. His willingness to listen and analyze a problem before finding a solution is key to working with his clients and is a significant strength. As a lifelong learner, Gordon has always been able to stay ahead of the curve by bringing fresh ideas and innovative solutions to the status quo.

While consulting with companies around the world, Gordon is able to teach his clients how to take advantage of the significant opportunities in the marketplace and avoid the mistakes that so often cause businesses to grow slowly or in many cases fade away. Consulting, coaching and collaborating with organizations to achieve their maximum growth provide his greatest satisfaction.

Gordon resides in Aliso Viejo with his wife Janell and is also passionate about his family, music and golf.


Specialties include:

  • Business Optimization
  • Sales Process
  • Sales Training
  • Marketing and Sales Strategies
  • Major Account Sales Strategies
  • Sales Force Management
  • Business Analysis and Dashboard Creation
  • Sales Compensation Plans