A Comprehensive Strategic Planning Process and Kit 

For Small and Medium Size Businesses (SMBs)

Over a Dozen Proven Tools and Methods Depending on Your Circumstances

AirTight Management's STRATEGIC PLANNING SYSTEM

    The AirTight Management Strategic Planning System and Implementation Kit provides not just the skills training and process tools but also 7 audio CDs plus over 200 files on CD you need including:

A professional strategic planning facilitator can cost from $10,000 to $25,000. With this complete strategic planning kit you can get many of the same benefits
at a fraction of the cost. You can create an optimum strategic plan and achieve superior results for your company using this kit and process.

The Strategic Planning Process is the most critical process in your organization.
A poorly designed strategic plan can create insurmountable problems in your business and often squanders opportunities that you are never presented again. To get the most out of your management team you need a tightly choreographed strategic planning process that will allow maximum collaboration to leverage all the wisdom, experience and knowledge in your business.

DOES YOUR COMPANY NEED A STRATEGIC PLAN?

• Management team cannot ALL state clearly where the company is going toward at least one year out and quarterly corporate priorities
• Trouble hiring quality senior people
• Lots of competition for resources which causes friction
• Employees avoid responsibility and taking reasonable risks
• Employees think management is poor
• There is a lack of appropriate corporate culture and commitment and significant turnover

Creating a good strategic plan can and should take weeks of collaboration. One way to reduce that time - and the resulting costs - is a better understanding of the process and elements of strategic planning. This kit will help you understand and implement a good Strategic Plan by laying out best practices to go through this process. The kit contains seven audio CDs as well as sample plans, blank templates, printable worksheets and even agendas for the key meetings all companies should have.

WHAT IS A STRATEGIC PLAN?

The Strategic Plan is the foundation of your company that makes all the decisions about "what" you will do long-term and the strategies for "How" it will get done.

The Strategic Plan is also a framework and filter for the decisions everyone makes in your company daily and provides the basis for more detailed planning of weekly and monthly decisions and priorities. Without a good Strategic Plan in place, you can be sure people will be making many poor decisions that are based on their own personal perspectives instead of a corporate perspective.

The Strategic Plan also helps to explain the business to others in the organization to inform, motivate and getting them involved. It builds unity and passion in the management team and even individual employees. The Strategic Plan therefore will get the most out of your management team and allow maximum collaboration to leverage all the wisdom, experience and knowledge to grow your business.

Research has shown that companies with good goal setting systems perform 56% better than companies without such systems in place. 

ABOUT BOB NORTON

Bob Norton has been a highly successful CEO since 1989. He grew two startups to over $100M in sales.

He is now Founder and CEO of AirTight Management, C-Level Enterprises, Inc., and StartupPlanet.com and a speaker and author of four books on entrepreneurship, management and leadership.

• CEO since 1989
• CEO Coach and advisor since 2002
• Management Consultant and Organizational Development expert and driver (OD, OCM, PM)
• Creator of The CEO Boot Camp and AirTight Management which have trained thousands of CEOs and executives since 2004
• Consulted on strategy and growth for companies from Fortune 100 organizations like Gruman Aerospace, Boston Consulting Group, Thomson-Reuters to hundreds of SMBs and startups
• Created over 350 videos on management and leadership best practices and systems
• Product development expert and 
  past VP of Engineering and CTO

• The Strategic Planning Process validates and refines your target market(s), value proposition and other strategies of the business across all disciplines including sales, marketing, finance, product development and operation to optimize the opportunities of the business and minimize risks
• The Strategic Planning Process will synchronize the internal thinking and priorities of the senior managers and insure they understand many broad business concerns they may not see from their area of the business (department and discipline myopia)
• The Strategic Plan will create the process to connect long-term vision with medium term corporate objectives in a way that focuses people on the most critical issues
• The Strategic Planning Process will (when done well) tap all the experience of the management team to create a brainstorming and collaboration environment that creates a better solution and improves the business design and success
• The Strategic Planning Process will connect the timing and ensure the proper resources are available to achieve the major corporate objectives one time and one budget
• The Strategic Planning Process will activate invisible brain functions (proven by neuroscience) and reflexes in the subconscious (called the Reticular Activating System) that increases the personal performance of everyone in the organization
• The Strategic Planning Process will identify challenges and opportunities that might otherwise fester beneath the radar of the CEO and others and become serious problems later...

In fact, the greatest value of completing this Strategic Planning Process is not even the resulting plan itself! It is the energy you have now generated with your team as you worked together to create an achievable plan on how you will build a great company together!

BENEFITS OF AIRTIGHT'S STRATEGIC PLANNING KIT

You'll learn the three-step collaborative process you can use with your team over a period of weeks to develop and optimize a long-term plan for your company. This process will:

• Maximize communication and collaboration to tap into all the experience and knowledge of the entire team
• Insure everyone on your team is up to speed on all the strategic issues and interdependencies
• Develop a set of annual and quarterly objectives that are realistic but also stretch the team's and company's overall performance
• Guarantee close examination of the competitive landscape and understanding of that by the management team
• Enhance innovation of the company and yet manage the risk that is always the flip side of innovation
• Tap into the power of the subconscious mind and proven organizational psychology principles
• Ensure that each department and all its members are on board
• Get total buy-in from the team members so they believe in the plan and see it as their own, not handed down from the corner office, board, or owners
• Document everything to make sure there is complete accountability by department, and subsequently for each person who's individual goals will be mapped into the corporate goals in a way they can understand.

Our Strategic Planning Kit Includes All of the Following items:

1. Three training manuals and a license to copy and print as many as you need for use within your company of no more than 75 people (small license fee applies for companies over 75 people, please call (508) 381-8013).
2. Audio training on developing your corporate vision further and the foundational principles of company growth and what must evolve as a company grows.
3. Corporate Growth - Foundational Management Concepts, Models and Vision
4. The Six Management Systems For Best Practices in Small to Medium Size Businesses (2 CDs)
5. Strategic planning process outline and roadmap diagram with three Strategic Planning Manuals for your team.
6. The famous one-page strategic plan. Step #1 of the three-step strategic planning process.
7. Audio training CD on the strategic planning process itself.
8. Audio training CD on managing risk and driving innovation. Innovation always requires some risk taking so these must be done together.
9. Two audio training CDs on strategic positioning and the tools to develop maximum differentiation, pricing power and competitive advantage. This is what they teach at Ivy League business schools, only customized for small and medium size businesses to be highly practical.
10. One data CD with all the forms, worksheets, and agenda items you need with PowerPoint templates, spreadsheets and sample plans and a license to use this with up to one-hundred-person companies (additional license fee for larger companies).

This is NOT just a training program with the process and best practices -- It is a comprehensive kit with all the supporting files you need from examples to templates for each step of the process.

Our Comprehensive Strategic Planning Kit Has All the Tools You Need to Develop a Superior Corporate Strategic Plan.

WHAT MAKES A SUCCESSFUL COMPANY?

You've heard the saying "you can't build a house without a solid foundation". The same is true of a business. Without a solid Strategic Plan, almost any business will crumble and fail eventually. Often businesses are even destroyed by their own success because they do not have the infrastructure to support growth. These traps can be avoided by good strategic planning because multiple scenarios are typically going to be explored in a good process.

Other times, businesses fail because they do not have the infrastructure to grow. These traps can also be avoided by good strategic planning as some scenarios are explored. This exploration also deepens the understanding and synergy, not to mention teamwork, of any management team.

Hope is not a strategy! Many businesses rely on gut instinct and a "whiteboard strategy" that gets erased the next week. Strategic Planning is by far the most critical process in your organization. It is necessary not only so that you don't lose sight of your ultimate objectives, but also to create complete synergy and understanding of objectives and priorities for everyone in the company.

Companies and owners often lose everything they worked years for because they have the wrong strategy, market, or focus. This is often because they do not do the right strategic planning process but just go with the "flow of the market". Well, the problem is that most everyone else is going with the flow too. Therefore, you end up with many competitors and a commodity product and/or service with commodity pricing because most competitors converge on the same position in the market over time.

To build a successful business you need to be differentiated and a thought leader in your market - ahead of what the customers are asking for today. All the tools you need to stretch your business beyond commodity are included in the AirTight Management's Strategic Planning Kit.

OUR GUARANTEE: 
We offer a complete 60-day money back guarantee - no reason needed so you have nothing to lose and everything to gain. This kit and information offers much leverage for your business so you can make and save millions using this information - this is not hype but the reality of the leverage of owning your own business and building equity in it.

If we haven't convinced you to invest $369 dollars by now, this kit is just not for you.

Unfortunately, you will never know what you lost. We take all the risk with a 60-day money back guarantee - what are you waiting for? CEOs, entrepreneurs, and senior managers must be decisive and move quickly today. This is one of the best values you will ever find to improve your business. You can call (619) SCALE06 to learn more or to place a phone order but the quickest way to ensure fast delivery is using our secure online shopping cart and a credit card.

This is NOT just a training program with the process and best practices -- It is a comprehensive kit with all the supporting files you need from examples to templates for each step of the process.

To build a successful business you need to be differentiated and a thought leader in your market – ahead of what the customers are asking for today. All the tools you need to stretch your business beyond commodity are included in this Strategic Planning Kit. 

OUR GUARANTEE:

We offer a complete 60-day money back guarantee - no reason needed so you have nothing to lose and everything to gain. This kit and information has so much leverage for your business you can literally make and save millions using this information - this is not hype but the reality of the leverage of owning your own business and building equity in it.

Only: $369

This includes all seven audio CDs
plus the implementation data CD with
over two hundred supporting files to help you 
generate the best strategic plan possible.